Below are the criteria on which the entries will be evaluated by the jury members*

1. Creativity & Innovation

• What makes your idea/campaign incredible?

1.  Strategy implementation

• What was your incredible strategy to achieve campaign objectives?
• How incredible was your implementation?

1. Message alignment with TG

• How has your message aligned and perceived by the target audience?

1. Measurable impact

• What was the measurable impact of your influencer-based campaign?

1. Outreach & Dissemination

• Use of right medium and means used to effectively communicate and disseminate the message

Judging Process:

The judging process of ‘The Incredibles’ involves a strategic evaluation process backed by established process evaluators.